Brooklyn Commons: Co-working and Private Office Spaces Cold Email Case Study

Past results do not predict future results.

Campaign Overview

Brooklyn Commons, a premier co-working space based in Brooklyn, NY, partnered with Lead Gen Jay to develop a custom cold email campaign targeting potential clients in their market. The results from their first week exceeded expectations, demonstrating the power of targeted outreach in the co-working industry.

About Brooklyn Commons

BKLYN Commons operates as a modern co-working space in Brooklyn, New York, providing flexible workspace solutions for entrepreneurs, freelancers, and growing businesses. Their facility offers both shared co-working environments and private office spaces, catering to the diverse needs of Brooklyn's thriving business community. With the competitive landscape of co-working spaces in New York, Brooklyn Commons needed an effective way to reach potential clients and showcase their unique value proposition.

The Challenge

The co-working industry in Brooklyn faces intense competition, with numerous options available to potential clients. Brooklyn Commons needed to:

Stand out in a saturated market

Generate qualified leads efficiently

Reach decision-makers who were actively seeking workspace solutions

Build awareness of their brand and offerings

Campaign Strategy

Lead Gen Jay developed a targeted cold email campaign specifically designed for Brooklyn Commons' co-working and private office space services. The campaign focused on reaching entrepreneurs, small business owners, and growing companies in the Brooklyn and greater New York area who would benefit from flexible workspace solutions.

The email sequences were crafted to highlight Brooklyn Commons' unique selling points, including their location, amenities, and flexible membership options. The messaging was designed to resonate with the pain points of potential clients, such as the need for professional space without long-term commercial lease commitments.

Remarkable First Week Results

The campaign launched with immediate success, generating impressive results even before any optimization efforts were implemented:

40+ Qualified Leads in Week 1

Within just seven days of the campaign going live, Brooklyn Commons received over 40 qualified leads. This pre-optimization performance indicates strong market demand and effective messaging that resonated with the target audience.

Key Success Factors

Targeted Audience Selection

The campaign success can be attributed to precise targeting of businesses and individuals who were likely in need of workspace solutions. By focusing on the right demographics and business types, the campaign achieved a high qualification rate from the very beginning.

Compelling Value Proposition

The messaging effectively communicated Brooklyn Commons' unique advantages in the competitive co-working market, including their Brooklyn location, flexible options, and professional amenities.

Timing and Market Conditions

The campaign launched at an optimal time when many businesses were seeking flexible workspace solutions, particularly in the post-pandemic business environment where flexibility has become increasingly important.

Industry Impact

These results demonstrate the effectiveness of cold email marketing in the co-working space industry. With over 40 qualified leads generated in just the first week, Brooklyn Commons positioned themselves to significantly expand their member base and increase occupancy rates.

The pre-optimization success suggests even greater potential as the campaign undergoes refinement and optimization. For co-working spaces looking to scale their member acquisition, this case study proves that targeted cold email campaigns can deliver substantial results when executed properly.

Looking Forward

With such strong initial performance, Brooklyn Commons is well-positioned to continue growing their client base through ongoing campaign optimization. The foundation established in week one provides a solid platform for scaling lead generation efforts and converting prospects into long-term members.

This case study illustrates how co-working spaces can leverage targeted cold email campaigns to cut through market noise and connect directly with potential clients who need their services.