BlogsNext IT Solutions: IT-Cybersecurity Cold Email Case Study
Next IT Solutions: IT-Cybersecurity Cold Email Case Study
Next IT Solutions generated 19 opportunities worth $95,000 from cold email outreach with 757 replies from 84,100 emails sent.
June 28, 2025
Past results do not predict future results.
Campaign Overview
Next IT Solutions, a leading cybersecurity and IT services provider, partnered with Lead Gen Jay to execute a comprehensive cold email outreach campaign. The company, which boasts over 400 five-star reviews across Yelp and Google, specializes in transforming businesses through technology with their "all you can eat" IT and cybersecurity service packages.
Next IT Solutions differentiates itself in the competitive IT market by focusing heavily on customer satisfaction while offering comprehensive done-for-you services that include all software licenses without hourly billing. Their advanced projects, compliance, and cybersecurity teams handle everything from basic computer-related tickets to complete business technology transformations.
Campaign Results
Overall Performance Metrics
The cold email campaign delivered impressive results across multiple touchpoints:
Total Emails Sent: 84,100
Overall Reply Rate: 0.9%
Total Replies: 757
Opportunities Generated: 19
Estimated Pipeline Value: $95,000
These metrics demonstrate the effectiveness of targeted outreach in the cybersecurity sector, where decision-makers are often overwhelmed with vendor communications but respond well to personalized, value-driven messaging.
Best Performing Campaign Breakdown
One particular campaign sequence stood out with exceptional performance:
Emails Sent: 12,060
Reply Rate: 0.91%
Total Replies: 110
Positive Reply Rate: 12.7%
Opportunities Generated: 14
Estimated Value: $70,000
This top-performing sequence generated 73% of the total pipeline value while representing only 14% of the total email volume, showcasing the importance of message optimization and audience targeting in B2B cold email campaigns.
Campaign Performance Evidence
The following screenshots provide detailed insight into the campaign performance and metrics:
Key Success Factors
Several factors contributed to the campaign's success:
Industry Expertise Positioning
The messaging leveraged Next IT Solutions' strong reputation (400+ five-star reviews) and comprehensive service offering to build immediate credibility with prospects. The "all you can eat" service model resonated particularly well with businesses looking for predictable IT costs.
Value-Driven Approach
Rather than focusing solely on features, the campaign emphasized business transformation outcomes and the elimination of hourly billing concerns that plague many IT service relationships.
Targeted Audience Segmentation
The 12.7% positive reply rate in the best-performing campaign suggests highly effective audience targeting and message-market fit, particularly among businesses seeking comprehensive cybersecurity solutions.
Campaign Impact
With 19 qualified opportunities worth $95,000 in estimated value, this campaign demonstrates the significant ROI potential of well-executed cold email outreach in the B2B cybersecurity space. The high engagement rates and substantial pipeline generation validate Next IT Solutions' market positioning and service offering appeal.
The campaign's success reinforces the effectiveness of combining industry expertise, strong customer testimonials, and clear value propositions in cold outreach efforts. For Next IT Solutions, this translates to a substantial increase in qualified sales opportunities and potential revenue growth.
